Promoting YouTube Video With Google AdWords (RESULT)
As a follow-up of the previous Promoting YouTube Video With Google AdWords post, I would like to share with you the result from our Google AdWords experiment. For a week (19 December – 26 December 2014), we were advertising our Christmas music video using YouTube ads / Google AdWords for video. Here are the results:
| Total money spent: | SGD 40 |
| Total impressions served: | 8,382 |
| Total views gained: | 1,897 |
| View rate (View per impression ratio): | 22.63% |
| Average CPV: | SGD 0.02 |
| Total clicks: | 111 |
| Video played to 25%: | 15% of total views (285) |
| Video played to 50%: | 11% of total views (209) |
| Video played to 75%: | 9% of total views (171) |
| Video played to 100%: | 6% of total views (114) |
